Published by admin on 08 Feb 2015
THIS WILL DESTROY YOU continues to rack up shattered box office records from film trailers driven by their music. The most recent instance is “The Mighty Rio Grande” in the official “American Sniper” theatrical trailer and TV spots.
Directed by Clint Eastwood and starring Bradley Cooper and Sienna Miller, “American Sniper” more than doubled the previous record for 4-day take on the Martin Luther King Jr. holiday weekend, broke all Super Bowl weekend records, had the largest January wide release opening of all time, and eclipsed all Christmas box office records for limited release.
The film is currently on pace to challenge “The Passion of Christ” as the top-grossing R-rated film of all time.
To read more on the box office phenomenon of “American Sniper,” please check out these articles and sites: